A moving average forecast tends to be more responsive to recent changes in the data series when more data points are included in the average
Indicate whether the statement is true or false
FALSE
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When consumers go shopping for pleasure, they are seeking to satisfy their
A. cultural requirements. B. hedonic needs. C. utilitarian needs. D. emotional needs. E. impulse buying desires.
Interest rate increases have a ________ impact on the residential home construction industry and a ________ effect on industries that produce consumer necessities such as prescription drugs or basic grocery items.
A. positive; negligible B. negative; positive C. positive; negative D. negative; negligible
Which of the following is a nonverbal signal that affects the style and tone of the message?
A) Media richness B) Formality C) Media and channel limitations D) Urgency E) Audience preferences
When looking at the stakeholder characteristics of power, legitimacy, and urgency, ______.
a. power should be given the most attention b. the presence of any one characteristic should be carefully considered by managers c. urgency should be given the most priority d. manager should not fail to neglect personal affiliation or emotional connection