In terms of source characteristics, expertise can be valuable in persuasive advertisements designed to change the audience's opinions or attitudes

Indicate whether the statement is true or false


TRUE

Business

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Iris Wilson, who works for Lubbock Sales Company, earns a regular rate of pay of $24.50 per hour. The company pays time-and-a-half for hours worked in excess of 40 per week. During the current pay period, Iris worked 45 hours. Iris's total earnings for the pay period are

a. $1,163.75. b. $1,653.75. c. $1,102.50. d. $980.

Business

Which statement is not true when deciding on whether to use balanced or unbalanced scales when developing a non-comparative itemized rating scale?

A) The scale should be balanced to obtain objective data. B) In a balanced scale, the number of favorable and unfavorable categories are equal. C) If the distribution of responses is likely to be skewed, either positively or negatively, a balanced scale with more categories in the direction of skewness may be appropriate. D) If an unbalanced scale is used, the nature and degree of unbalance in the scale should be taken into account in data analysis.

Business

A) To what value can the per bottle profit on red nail polish drop before the solution (product mix) would change?

b) By how much can the per bottle profit on green nail polish increase before the solution (product mix) would change? What will be an ideal response?

Business

A manufacturer of cedar shingles has supplied the following data:    Bundles of cedar shakes produced and sold 360,000Sales revenue$2,412,000Variable manufacturing expense$1,170,000Fixed manufacturing expense$714,000Variable selling and administrative expense$414,000Fixed selling and administrative expense$82,000Net operating income$32,000 The company's break-even in unit sales is closest to:

A. 14,775 B. 346,087 C. 206,957 D. 118,806

Business