Watch manufacturer Festina designed a diving watch called the Profundo. The quality promised by Festina in making the Profundo is that this watch stays waterproof. To back up its claim, the watch is sold in a transparent bag filled with distilled water, convincing customers of the watch's high quality. This most likely is an example of how packaging
A. can turn off a customer through gimmicks.
B. contributes to low brand equity.
C. upstages the brand's image.
D. differs completely from advertising.
E. reinforces the brand's image.
Answer: E
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