What is consumer behavior? Give examples of the types of questions about consumer behavior that marketers investigate
What will be an ideal response?
Consumer behavior is the process individuals or groups go through to select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires. Consumers use a decision-making process involving a number of steps, and they are influenced by a variety of factors when selecting and using products. Consumer behavior is an ongoing process. Marketers are interested in understanding where consumers buy, what they buy, and when they buy. Marketers are also interested in knowing how and when consumers actually use their products. Marketers also need to understand the internal and external factors that influence each step in the consumer decision-making process.
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The depreciation method in which the depreciable cost of an asset is apportioned equally over its estimated useful life in terms of months or years is called accelerated depreciation
a. True b. False Indicate whether the statement is true or false
Describe the union certification process and the NO TIPS rules for labor elections.
What will be an ideal response?
How is Type A personality characterized?
A. Easy going B. Time conscious C. Patient D. Apathetic
Please identify the letter of the choice that best matches the numbered definition below.
A. Format for routine letters sent as mass mail, such as sales letters and announcements B. Professional communication tool for delivering messages outside of an organization C. Correct form for formal business letters D. Messages of appreciation, recognition, condolence, and apology E. Process of convincing others to change their beliefs or actions