Discuss how businesses measure online success.
What will be an ideal response?
Three of the most important measures of online success are recency, frequency, and monetary value. Recency relates to the fact that customers who have made a purchase recently are more likely to purchase again in the near future than customers who haven't purchased for a while. Frequency data help marketers identify frequent purchasers who are definitely more likely to repeat their purchasing behavior in the future. The monetary value of sales is important because big spenders can be the most profitable customers for a business. Another measure of success is a site's stickiness factor, which is a measure determined by multiplying the frequency of visits times the duration of a visit times the number of pages viewed during each visit (site reach). By measuring the stickiness factor of a Web site before and after a design or function change, the marketer can quickly determine whether visitors embraced the change.
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On June 15, 2015, Jupiter Corporation purchased a machine for $50,000 with an estimated useful life of six years and a residual value of $8,000. The company uses units-of-production depreciation and estimates the machine will last 300,000 units. The machine made 15,000 units in 2015 and 45,000 units in 2016. The accumulated depreciation balance on December 31, 2016, after the adjusting entries
have been posted should be A) $8,400 B) $10,000 C) $11,200 D) $13,333
Answer the following statements true (T) or false (F)
1. The residual value is discounted as a single lump sum because it will be received only once, when the asset is sold. 2. The net present value method of evaluating capital investments suggests that an investment with discounted net cash inflows which exceed the initial cost of the investment is desirable. 3. The present value of future cash inflows received in earlier years is higher than future cash inflows received in later years. 4. An opportunity cost is the benefit foregone by choosing an alternative course of action. 5. When a company is evaluating an investment proposal with high risk, a low discount rate should be used.
___________ is a nongovernmental organization that promotes the development of
standardization and related activities with a view to facilitating the international exchange of goods and services, and to developing cooperation in the spheres of intellectual, scientific, technological, and economic activity. Fill in the blanks with correct word
Advances in technology always exert positive forces in the business environment
Indicate whether the statement is true or false.