Compare and contrast trade promotions with consumer promotions
What will be an ideal response?
Answer: The two main types of sales promotion are consumer promotion and trade promotion. Consumer promotions are intended to motivate the final consumer to try new products or to experiment with the company's brands. Examples include contests, coupons, rebates, point-of-purchase displays, samples, special-event sponsorship, premiums, and specialty advertising. Although shoppers are more aware of consumer promotions, trade promotions aimed at inducing wholesalers or retailers to sell a company's products actually account for the larger share of promotional spending and can be the single largest item in a manufacturer's marketing budget. Common trade promotions include trade allowances, dealer contests, bonus programs, and samples.
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Conflicts that arise from people just not getting along, and not working very hard to overcome their differences, are said to be caused by ________
A) competing goals B) lack of information C) differences of opinion D) ego issues E) relational issues
Journey Company is considering the production and sale of a new product with the following sales and cost data: unit sales price $18; unit variable costs $8.50; and total fixed costs of $81,250. Determine the dollar sales needed to generate a pre-tax income of $44,000, rounded to the nearest whole dollar.
What will be an ideal response?
Walker's has a price-earnings (PE) ration of 16 compared to its industry average of 17. Generally speaking, which one of these statements applies to this situation?
What will be an ideal response?
Before a meeting, the leader responsible for the meeting should:
a. make sure that key people will be able to attend. b. get "closure" on key items. c. distribute minutes to all members. d. encourage participation among members.