What is the purpose of a scatterplot?
What will be an ideal response?
ANS:The shape of the plotted data points on a scatterplot or scattergram can indicate if the relationship between the variables is positive (direct), negative (indirect), if there is no relationship, or if the relationship is curvilinear.
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Which of the following is an example of informational advertising?
A) Volkswagen famed "Drivers Wanted" campaign B) Pringles campaign with the tagline "Once You Pop, the Fun Don't Stop" C) KFC's fast-food range that it claims to be "Finger Lickin' Good" D) The California Milk Processor Board's famous "Got Milk" campaign E) Excedrin's ads that claim it stops the toughest headache
Equally as important as delivering the right quantity of information, is the delivery of what?
A) Supplemental data B) Visual aids C) Background research information D) Survey results E) Quality information
Why do the text authors contend that the nonprofit sector is large, growing, important and challenging?
What will be an ideal response?
“Those who make internal, stable, and global attributions regarding positive events (e.g., task accomplishment) and those who attribute external, unstable, and specific reasons for negative events (e.g., a missed deadline)” are:
a. optimists b. pessimists c. deluders d. fools