The marketing and sales budget of Toby Inc is estimated to be $450 million. It has retained 800,000 customers and has acquired 350,000 new customers. The marketing administration cost of the company is $150 million
If the acquisition cost per customer is $350, calculate the approximate retention cost per customer.
A) $168
B) $222
C) $320
D) $124
E) $85
B
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