When it comes to criteria for segmenting markets, it is important that the size and purchasing power of a market segment should be clearly identified. In other words, it should be
A. accessible.
B. actionable.
C. identifiable.
D. measurable.
E. differentiable.
Answer: D
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Intercompany tie-ins are the promotion of two different products from the same company using one consumer promotion
Indicate whether the statement is true or false
The price variance for direct labor is called the:
A. direct labor rate variance. B. direct labor price variance. C. direct labor quantity variance. D. indirect labor variance.
Organicos Café orders five gallons of PureMaid-brand trans fat-free olive oil from Quico Cooking Supplies, Inc Quico mistakenly ships soy oil, which Organicos keeps, despite the nonconform-ity. The oil is destroyed in a fire. The loss is suffered by A) all of the parties as owners in common in equal measure
B) PureMaid. C) Organicos Café. D) Quico Cooking Supplies.
A point of equilibrium is a value that is simultaneously the minimum of a row and the maximum of a column
Indicate whether this statement is true or false.