Uses and gratifications theory is interested in
a) what people do with media
b) what media do to people
c) how people play with media
d) how people learn from media
a) what people do with media
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A study of television commercials by Geis and her colleagues indicates that
A) television can have only detrimental effects on viewers. B) women's viewing of stereotyped commercials seemed to have little or no effect on their career aspirations. C) nonstereotyped commercials can have a positive impact on women's aspirations. D) print media are more frequently detrimental to women's career aspirations than they are a positive influence.
A strong and consistent gender gap in political attitudes emerges with respect to all of the following EXCEPT:
A) economic issues. B) environmental issues. C) social welfare issues. D) issues of war and peace.
What was the Social Security Act of 1935?
a. An act meant to alleviate financial dependency through two lines of defense: self-sufficiency and hard work. b. An act meant to alleviate financial dependency through two lines of defense: donations from the wealthy and taxes. c. An act meant to alleviate financial dependency through two lines of defense: education and personal responsibility. d. An act meant to alleviate financial dependency through two lines of defense: contributory social insurance and public assistance.
The content and process of communication is influenced by the European American slant that prizes:
A) ?indirect communication. B) ?harmony within the family, which makes it inappropriate for adult children to confront their parents. C) ?avoidance of direct eye contact. D) ?direct communication and making eye contact when speaking.