Percentage of market share and rate of on-time deliveries are indicators of the ________ perspective.
A) quality management
B) internal business
C) customer
D) learning and growth
C) customer
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Social marketing programs designed to discourage cigarette smoking or excessive consumption of alcohol are examples of ________
A) cognitive campaigns B) active campaigns C) behavioral campaigns D) value campaigns E) normative campaigns
Unresolved channel conflict can result not only in an uncooperative and inefficient channel, but it can also ultimately impact end-user consumers through ________.
A. intensive distribution B. increased supply C. increased demand D. selective distribution E. higher prices
You and your cofounders have spent a year building and testing a home wireless system that is easy to install and will integrate media streaming from phones, television, and the Internet. You have tested the product on family and friends and built a prototype. You now need money to build a pilot test, creating 100 systems and placing them in a display at five selected stores. Identify the best source(s) of capital that you and your cofounders should seek (you will need $100,000).
What will be an ideal response?
The fundamental purpose of a variable annuity is to
A) provide funding flexibility to the purchaser. B) provide a hedge against inflation. C) fund the purchase of cash value life insurance. D) guarantee a fixed-dollar benefit throughout retirement.