What is buzz marketing and how can it be generated?
What will be an ideal response?
Buzz marketing emphasizes consumers passing along information about a product to other consumers. It can be generated in three ways:
1. Consumers who truly like a brand and tell others.
2. Consumers who like a brand and are sponsored by a company to tell others.
3. Company or agency employees posing as customers of the company, telling others about the brand.
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An improvement made to a machine increased its production capacity by 25% without extending the machine's useful life. The cost of the improvement should be
A) recorded as an expense. B) debited to Accumulated Depreciation. C) capitalized in the machine account. D) allocated between Accumulated Depreciation and the machine account.
The update anomaly in unnormalized databases
a. occurs because of data redundancy b. complicates adding records to the database c. may result in the loss of important data d. often results in excessive record insertions
All of the following statements regarding profit margin are true except:
A. Profit margin is calculated by dividing net income by net sales. B. Profit margin is also called return on sales. C. Profit margin is not a useful measure of a company's operating results. D. Profit margin can be used to compare a firm's performance to its competitors. E. Profit margin reflects the percent of profit in each dollar of revenue.
The two major citizen action movements to keep businesses in line are ________
A) consumerism and environmentalism B) protectionism and materialism C) consumerism and protectionism D) liberalism and monetarism E) innovation and predatory pricing