Factors in the workplace that can exert the same influence on employees as leaders would provide are known as
A. substitutes for leadership.
B. task performance behaviors.
C. group maintenance behaviors.
D. dimensions of leadership.
E. leadership traits.
Answer: A
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In terms of the 75/15/10 rule, the 75% represents the:
A) money spent on media time or space B) money spent on ad production C) money spent for the creative work D) percentage of the work that must be completed before the client can be billed
An increase from 80% to 90% in customer retention would have what effect on the average customer life?
A) an increase of 1 year B) an increase of 2 years C) an increase of 5 years D) an increase of 10 years E) an increase of 20 years
Receptor-mediated endocytosis involves the use of specific proteins in the cell membrane.
Answer the following statement true (T) or false (F)
Which of the following statements about the undifferentiated targeting strategy is false?
A. The undifferentiated targeting strategy should be used when the needs of individual customers are similar. B. The undifferentiated targeting strategy uses one promotional program aimed at everyone in the target market. C. The undifferentiated targeting strategy is good for use with staple items, such as sugar and salt. D. The undifferentiated targeting strategy uses multiple distribution systems to best reach individuals in the target market. E. The opposite of the undifferentiated targeting strategy is the differentiated targeting strategy.