The term used for audience characteristics such as values, beliefs, attitudes and behaviors is ________

Fill in the blanks with correct word


psychographics.

Communication & Mass Media

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Allison's sociology class is studying how men and women establish and react to power in relationships with others. Allison is assigned the task of violating female norms by sitting in a crowded lobby and establishing dominance

To do so, she adopts the nonverbal male behaviors of a. avoiding eye contact with all others. b. standing near the center of the room. c. sprawling out widely with her legs spread. d. greeting all others sitting in the room.

Communication & Mass Media

After the invention of photography, readers could immediately see actual photo graphs in the pages of their favorite magazines

Indicate whether the statement is true or false

Communication & Mass Media

Which conflict-management strategy involves a high concern for the other party but a low concern for the self?

A. collaborating B. compromising C. avoiding D. accommodating

Communication & Mass Media

The success of a film forum is largely dependent on the quality of the film shown

Indicate whether the statement is true or false

Communication & Mass Media