Briefly summarize the contents of a marketing plan
What will be an ideal response?
The contents of a marketing plan include (1 ) an executive summary and table of contents; (2 ) a situation analysis; (3 ) marketing strategy; (4 ) financial projections; and (5 ) implementation controls.
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________ are task forces that are relatively permanent.
A. Self-managed teams B. Informal groups C. Interest groups D. Standing committees E. Virtual groups
Which of the following is true of management?
A. It takes society rather than the individual as its point of departure. B. It traces its origins to philosophy and the science of physiology. C. It examines the effects of efficient organizational cultures on organizational performance. D. It includes the design, implementation, and supervision of various administrative and organizational systems.
Describe the three levels of relationship marketing.
What will be an ideal response?
If the salesperson's objective is to begin converting a prospect into a customer by creating a desire for the product or service, what is the name of this stage in the personnel selling process?
A. presentation B. approach C. follow-up D. prospecting E. preapproach