Mainstream audiences in the United States overwhelmingly favor a __________ style of presentation

A) home
B) middle
C) plain
D) grand
E) urbane


C

Communication & Mass Media

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Phrases like "In addition," "In other words," and "In summary" are examples of verbal transitions

Indicate whether the statement is true or false

Communication & Mass Media

Theodore believes he has experienced “the bus rider phenomenon.” Which of these might have happened to him?

a. He disclosed private information to the person next to him on a plane. b. He and a new acquaintance at work immediately “clicked.” c. He revealed secrets about himself anonymously on an online forum. d. He and a friend disclosed information of equal intimacy.

Communication & Mass Media

When students talk in class during a discussion, this is an example of ____ delivery

A) impromptu B) memorized C) extemporaneous D) manuscript

Communication & Mass Media

Which of the following is INCORRECT?

a. Qualitative research tries to explain why people make specific program choices. b. Determining audience size is the most important concern of ratings research c. Program and audience research is critical for the financial health of media industries. d. The goal of programmers is to reach the largest possible salable audience. e. Programmer instinct is usually a better predictor of program success than research.

Communication & Mass Media