If you are the kind of person who will trust the new team leader unless you are given a reason not to, then you have a ___________ trust.

a. Affect-based
b. Perception-based
c. Disposition-based
d. Cognition-based


c. Disposition-based

Business

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Which element of the marketing communications mix allows for amplified expressiveness?

A) sales promotion B) public relations C) advertising D) direct and interactive marketing E) personal selling

Business

The societal marketing concept seeks to establish a balance between ________

A) customer lifetime value and customer equity B) an inside-out perspective and an outside-in perspective C) consumer short-run wants and consumer long-run welfare D) marketing mixes and market offerings E) customer-driven marketing and customer-driving marketing

Business

Checking the receiver’s understanding is difficult when using Facebook because ______.

a. there is no way for the receiver to give feedback b. you cannot ask questions c. the message is always public d. you cannot tell if the receiver has even read the message

Business

If the internal rate of return is less than the required rate of return for a project, then the net present value of that project is positive.

Answer the following statement true (T) or false (F)

Business