A series of related advertisements focusing on a common theme, slogan, and set of advertising appeals is referred to as a(n):
A. advertising campaign
B. message strategy
C. continuity program
D. flight
E. creative program
Answer: A
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Saying, "We didn't cause this negative event to happen, it was some other company" is an example of using the impression management technique of:
A) an expression of innocence B) an excuse C) moral ambiguity D) a justification
Spencer Company had overapplied factory overhead of $5,00 . last year. Which of the following statements is not true?
a. A higher level of production may have been achieved than budgeted for. b. The Work in Process account was overcharged for the costs of factory overhead incurred during the period. c. The actual factory overhead expenses may have been less than budgeted for the operating level achieved. d. Assuming the amount is not material enough to distort net income, Cost of Goods Sold should be increased by this amount.
Managers of a discount store chain are considering whether to add a new auto service department. In reaching this decision, the managers should consider:
A. Indirect costs but not direct costs. B. Neither direct nor indirect costs. C. Both direct and indirect costs. D. Direct costs only.
Brinker accepts all major bank credit cards, including First Savings Bank's, which assesses a 2.5% charge on sales for using its card. On May 26, Brinker had $4,800 in First Savings Bank Card credit sales. What entry should Brinker make on May 26 to record the deposit?
A. Debit Accounts Receivable $4,800; credit Sales $4,800. B. Debit Cash $4,800; credit Sales $4,800. C. Debit Cash $4,680; debit Credit Card Expense $120; credit Sales $4,800. D. Debit Cash $4,920; credit Credit Card Expense $120; credit Sales $4,800. E. Debit Accounts Receivable $4,680; debit Credit Card Expense $120; credit Sales $4,800.