Effective organizational communications mean that communications must be ______.

a. focused on a specific audience
b. considerate of diverse viewpoints
c. based on input from stakeholders
d. aligned with organizational goals


d. aligned with organizational goals

Communication & Mass Media

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Bennett's paper was one of the first to use the practice of "news beats" which were

A) a "black mark" against a reporter who failed to beat the competition in reporting a story. B) a regular or recurring theme or topic that would periodically show up in news coverage. C) a subject or part of the city a reporter was assigned to cover for the sake of gathering news. D) a token reward and recognition to a reporter who got a story before competing papers did.

Communication & Mass Media

Qualitative research usually produces "hard" data

Indicate whether this statement is true or false.

Communication & Mass Media

In which case did the Supreme Court first hold that "pure commercial speech" is generally protected by the First Amendment?

a. Bolger v. Youngs Drug Products b. Virginia State Board of Pharmacy v. Virginia Citizens Consumer Council c. Valentine v. Chrestensen d. Bates v. State Bar of Arizona

Communication & Mass Media

If a meeting lasts a long time, be sure to

A. speak at a brisk pace. B. apologize to the audience. C. give periodic breaks. D. tell lots of funny stories.

Communication & Mass Media