In presenting a plan for your new service for a shared car cooperative, what elements of promotion might be considered?
What will be an ideal response?
Answers will vary but should include elements of:
• online advertising
• social networking
• direct mail
• press releases
• free aspects of promotion
• any creative way of getting the word out
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Emerald Investments, Inc. purchased 40% of the common stock of Diamond Corporation on March 1, 2018. Diamond Corporation reports a net income of $675,000 for the year 2019. Which of the following is TRUE of the balance sheet on December 31, 2019?
A) Total assets will remain unchanged. B) Total liabilities will decrease. C) Total equity will increase. D) Cash will increase.
What are the advantages and disadvantages of two-way communication over one-way communication?
What will be an ideal response?
Todd buys a fruit-based drink every afternoon. He either buys a Relish apple juice or an orange drink made by Joy Fruit Juices. He will not consider any other brand or type of soft drink because the two drinks make up his
A. subliminal choices. B. brand attribution list. C. latent set. D. evoked set. E. natural selection list.
When an intermediary in the channel of distribution owns the merchandise and controls the terms of the sale, this is referred to as:
A. complete control B. exclusive distribution C. taking title D. contact efficiency E. economies of scale