One reason personal selling is important in promotion to intermediaries is that marketing mixes often have to be adjusted from one geographic territory to another and from one intermediary to another.

Answer the following statement true (T) or false (F)


True

A salesperson can answer questions about important details on pricing, markups, promotion assistance, and allowances. A salesperson can also help the firm determine when it should adjust its marketing mix from one intermediary to another.

Business

You might also like to view...

What is the technique behind natural attrition?

A. Managers transfer workers to other plants B. Managers retrain workers from one job to another C. Managers allow positions to stay unfilled as turnover occurs D. Managers move work to other organizations E. Managers force workers to retire early

Business

Which of the following statements about interpreting data is the most accurate?

A. The confidence interval is likely to contain the true value for the whole population. B. The confidence interval is always very narrow. C. With a larger sample, a few unusual responses are more likely to make a big difference. D. The confidence interval refers to the range located on the left side of an estimate. E. The smaller the sample, the greater the accuracy of estimates from a random sample.

Business

______ are those with stock traded on a stock exchange and, therefore, are likely to have many shareholders

a. Publicly held corporations b. Privately held corporations c. Close corporations d. Real corporations e. Traded corporations

Business

Pooley Corporation owns 75 percent of the common shares and 60 percent of the preferred shares of Stanley Company, all acquired at underlying book value on January 1, 20X8. At that date, the fair value of the noncontrolling interest in Stanley's common stock was equal to 25 percent of the book value of its common stock. The balance sheets of Pooley and Stanley immediately after the acquisition contained these balances: PooleyCorporationStanleyCompanyCash and Receivables $80,000  $40,000 Inventory  90,000   60,000 Buildings and Equipment (net)  250,000   200,000 Investment in Stanley Preferred Stock  60,000     Investment in Stanley Common Stock  120,000     Total Assets $600,000  $300,000 Liabilities $150,000   $40,000 Preferred

Stock      100,000 Common Stock  200,000   100,000 Retained Earnings  250,000   60,000 Total Liabilities and Equity $600,000  $300,000 Stanley's preferred stock pays a 12 percent dividend and is cumulative. For 20X8, Stanley reports net income of $40,000 and pays no dividends. Pooley reports income from its separate operations of $75,000 and pays dividends of $30,000 during 20X8.Based on the preceding information, what amount of income is attributable to the controlling interest in the consolidated income statement for 20X8? A. $105,000 B. $96,000 C. $103,200 D. $75,000

Business