After the attention getter, you should state your thesis and briefly preview the main points of your speech.
Answer the following statement(s) true (T) or false (F)
Ans: True.
Communication & Mass Media
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In using direct quotations, PR news release writers cannot createquotes
Indicate whether the statement is true or false
Communication & Mass Media
A campaign employing bunching would run an ad intensively during a specific, limited period
Indicate whether this statement is true or false.
Communication & Mass Media
What is the order of the "4 S's" as outlined by the authors?
A) signpost, state, summarize, and support. B) signpost, state, support, and summarize. C) state, support, signpost, and summarize. D) state, summarize, signpost, and support.
Communication & Mass Media
Which of these is not a trend affecting the future of news media?
a. online advertising b. all-platform journalists c. social media d. the increase in the number of cable news networks
Communication & Mass Media