What is a gatekeeper? Why do PR professionals need to identify and work with gatekeepers?
What will be an ideal response?
A gatekeeper is a person of authority who decides what information should move forward to a group or individual and what information should not. For PR professionals seeking news coverage or visibility, it is important to identify the gatekeepers and appeal to them specifically and convincingly to get a positive response.
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The World Wide Web became the standard for posting documents on the Internet because its creator did which of the following?
A. created something that was better than any of the alternatives B. had support from both Microsoft and Apple C. gave it away for free D. came up with a unique idea
The budget for a PR campaign includes all of the following, EXCEPT:
a. Production costs b. Management/administration costs c. Employee benefits d. Labor costs
We are going to have in-class debates, and as a member of the audience, you will be asked to "write a ballot" expressing your view as to which debater offers the best case, the most compelling reasons
As a member of the audience, how are you characterized in this use of argumentation as instrumental communication? (a) You are seeking knowledge about the topic. (b) You are acting as an impartial judge. (c) You are engaging in an internal dialog about the pros and cons of what you hear. (d) All of the above
A short story or vignette that illustrates a specific point is called a:
A. brief example B. real example C. narrative D. brief narrative