The dimensions of global marketing strategy include all of the following except:
A) Concentration of marketing activities
B) Development of cultural activities
C) Coordination of marketing activities
D) Integration of competitive moves
E) Integration of marketing mix
B
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Companies that have been in existence for some time often lose the marketing creativity and passion that they had at the start. They often need to refresh their marketing strategies and try new approaches, known as ________
A) multi-level marketing B) formulated marketing C) ambush marketing D) intrepreneurial marketing E) affinity marketing
Regarding Affirmative Action plans, which of the following is true?
a. it may be used to remedy a "manifest imbalance" b. the imbalance must meet the four-fifths rule c. the imbalance must have resulted from past discrimination d. all of these are true
Promotion links to which of the 4Cs of marketing?
a. cocreated b. communities c. customizable d. choice
What do Corning's innovations include?