As described in the text, Valeant Pharmaceuticals made a legal move to buy a wide range of heart medications and raise prices on all of them. How did this primarily damage the company?
a. It damaged its reputation and resulted in a fall in share price.
b. Government prosecution for monopolistic practices followed.
c. It emboldened competitors to make similar moves.
d. It drove its customer base into poorer health.
a. It damaged its reputation and resulted in a fall in share price.
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Brandy Enterprises discarded a computer that was fully depreciated and had no residual value. As a result of this transaction, Brandy will ________.
A) report a loss equal to the historical cost of the computer B) Debit the Computer account and credit the Accumulated Depreciation - Computer account C) Debit the Accumulated Depreciation - Computer account; debit Loss on Disposal of Computer account, and credit the Computer account D) zero out the Computer and Accumulated Depreciation - Computer accounts
An American cola-manufacturing company that primarily targets rebellious and adventurous people most likely uses ________ segmentation
A) occasion B) geographic C) income D) benefit E) psychographic
How is a ‘supply led’ market characterised?
a. there is a surplus of goods for sale b. there is a shortage of goods for sale c. there is an exact match between goods available for sale and goods wanted for purchase d. there are no goods available e. there are too many suppliers
One measure of the accuracy of a forecasting model is the:
a. deseasonalized time series b. four-period moving averages c. mean absolute deviation d. smoothing constant