The competitive analysis tool that creates a visual picture of where products are located in consumers' minds is called a
A. conceptual map.
B. positioning map.
C. perceptual map.
D. competitive map.
E. marketing map.
Answer: C
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When auditing expense accounts, which of the following would the auditor be least likely to subject to a detailed test of transactions?
a. Legal expense. b. Utilities expense. c. Repairs and maintenance expense. d. Travel expense.
In calculating book value per common share:
a. the number of common shares issued is used as the denominator. b. total shareholders' equity plus preferred stock equity is used in the numerator. c. the average number of common shares outstanding is used in the denominator. d. total shareholders' equity minus preferred stock equity is used in the numerator.
An organization with flat hierarchy is ______.
A. a dialectical interpretation of the coupling system B. a realistic concept C. centralized in its functions D. decentralized in its function
All of the following will lower the premium of long-term care insurance, except
A) having a longer waiting period before the policy goes into effect. B) having a higher stop-loss provision. C) waiting until you are retired to obtain the insurance. D) choosing to receive benefits for a limited period.