When message receivers perceive a similarity between themselves and a speaker, it can have an impact on persuasive effectiveness in what way?

a. directly
b. inversely
c. causally
d. indirectly


d. indirectly

Communication & Mass Media

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A group of friends is in a restaurant talking. Their conversation becomes increasingly loud to

the point that it could annoy other diners. Members of the group are failing to check A. cultural meanings. B. context. C. personal differences. D. feedback.

Communication & Mass Media

The hidden quadrant of the Johari Window includes information about ourselves that

a. we don't know but others do. b. we know and others know. c. we know but that others do not. d. neither we nor others know about. e. only family members know about.

Communication & Mass Media

Answer: False The inverted pyramid structure places the main point of the story at the end

Indicate whether the statement is true or false

Communication & Mass Media

Tailoring a speech once prepared is not advisable

Indicate whether the statement is true or false

Communication & Mass Media