How is a broadcast lead different from a print lead?

What will be an ideal response?


The lead of a broadcast story is akin to a print or Web headline.

Communication & Mass Media

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Children who watch a lot of television, according to a 1981 California study:

a. have higher scores on math, reading and writing tests. b. have lower scores on math, reading and writing tests. c. do the same on math, reading and writing tests. d. have lower IQs than children who watch less TV.

Communication & Mass Media

The FCC itself has expressed doubts about the continued legal validity of

a. the allocation process. b. congressional jurisdiction over electronic media. c. the scarcity rationale. d. broadcast monitoring.

Communication & Mass Media

Which term stands for or represents a unit of meaning?

A) sender B) transaction C) symbols D) receiver

Communication & Mass Media

As an individual, you are likely to spend most of your working life employed in an "information" job

Indicate whether this statement is true or false.

Communication & Mass Media