Which of the following accurately describes a product category manager?
A) A product category manager works for a company that relies solely on individual branding.
B) A product category manager is responsible for moving a company's product mix from generic to branded.
C) A product category manager coordinates the development of brand equity for a specific brand name.
D) A product category manager is also called a sales manager.
E) A product category manager coordinates the mix of product lines within a general product category and is responsible for the addition of new product lines.
E
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