The difference between the concept of a company mission statement and the concept of a strategic vision is that a
A. mission statement typically concerns a company's purpose and its present business scope, whereas the principal concern of a strategic vision is a company's aspirations for its future.
B. mission statement deals with "where we are headed," whereas a strategic vision provides the critical answer to "how will we get there?"
C. mission concerns what to do to achieve short-term objectives, while a strategic vision concerns what to do to achieve long-term performance targets.
D. mission statement deals with what to accomplish on behalf of shareholders, while a strategic vision concerns what to accomplish on behalf of customers.
E. mission statement focuses on the methods needed to make a profit, whereas a strategic vision concerns what business model to employ in striving to make a profit.
Answer: A
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