Lars wants to purchase a gift for a colleague whose home he will be visiting. He decides to bring luxury chocolates, as he knows most people enjoy them. Although he is not sure about specific products, Lars heads directly for a store selling Godiva Chocolates, because he knows this is a high-end brand. Lars can be said to have
A. brand recall.
B. brand awareness.
C. brand image.
D. brand preference.
E. aided recall.
Answer: B
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A company produces 1000 packages of chicken feed per month. The sales price is $5 per pack. Variable cost is $1.50 per unit, and fixed costs are $1800 per month. Management is considering adding a vitamin supplement to improve the value of the product. The variable cost will increase from $1.50 to $1.80 per unit, and fixed costs will increase by 20%. The CEO wants to price the new product at a level that will bring operating income up to $3000 per month. What sales price should be charged? (Round your answer to the nearest cent.)
A) $3.50 B) $6.96 C) $5.00 D) $3.20
The ideas presented in a document conveys the most important information to readers should be structured in a natural but emphatic sequence that _______________
a. at the most critical times b. when they think they need it least c. at the end of the document d. whenever
The right of workers to pay only the amount of dues that goes toward collective bargaining and contract administration is called:
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