Which of the following represents the correct flow through the marketing chain?
a. Manufacturer ? Customer ? Retailer ? Wholesaler;
b. Manufacturer ? Retailer ? Customer ? Wholesaler;
c. Manufacturer ? Retailer ? Wholesaler ? Customer;
d. Manufacturer ? Wholesaler ? Customer ? Retailer;
e. Manufacturer ? Wholesaler ? Retailer ? Customer
E
You might also like to view...
Which of the following lists some of the steps in the market research process in the correct order?
A) determine information requirement?problem definition?choose unit of analysis?examine data availability?assess value of research B) problem definition?assess value of research?determine information requirement?choose unit of analysis?examine data availability C) examine data availability?problem definition?choose unit of analysis?assess value of research?determine information requirement D) choose unit of analysis?assess value of research?problem definition?determine information requirement?examine data availability E) examine data availability?assess the value of research?problem definition?presentation
Which of the following is not a strategic alliance?
a. Joint coupling b, Joint ventures c. Mergers d. Acquisitions
The federal government and the state governments constitute the U.S. legal system. This system is based on the legal system of
A. Ancient Greece. B. continental European nations. C. England. D. predominantly Muslim countries.
A company with a(n) ________ predisposition allows the values and interests of the parent company to guide strategic decisions.
A. regiocentric B. ethnocentric C. polycentric D. geocentric