A good friend of yours wonders why you always seem to have the latest technology, long before anyone else. He then says, "I always want to wait until the bugs have been worked out. It saves me money and aggravation." Use diffusion of innovation theory to explain how you differ as consumers, and what this means to marketers.
What will be an ideal response?
Student responses should be able to identify how diffusion of innovation works, as well as suggesting the differences between innovators and the early majority. Better answers will explain how strategy and tactics will differ depending on which group is the marketing focus.
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The Dayton Corporation began the current year with a retained earnings balance of $25,000. During the year, the company corrected an error made in the prior year, which was a failure to record depreciation expense of $3,000 on equipment. Also, during the current year, the company earned net income of $12,000 and declared cash dividends of $5,000. Compute the year end retained earnings balance
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Indicate whether the statement is true or false