Atticus is reading a magazine ad for a new cologne. In the ad, he sees little more than a photo of a man riding horseback on a beach, and the name of the new cologne, Rugged. In this situation, Atticus is a ___, one who ___.
A. sender; encodes
B. receiver; decodes
C. source; encodes
D. receptor; decodes
E. channel member; decodes
Answer: B
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A. 31.1 percent B. 18.75 percent C. 20 percent D. 35.9 percent E. 25 percent
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