Match the following terms and descriptions about question types:

A. Using this type of question in a written survey or questionnaire, leave more space than you believe respondents will need
B. Respondents indicate degree to which they agree or disagree with one of two anchors
C. Responses must be exhaustive, mutually exclusive, and equivalent
D. Often uses the responses of strongly agree, agree, undecided, disagree, strongly disagree


A. Open question
B. Semantic Differential scale
C. Closed question
D. Likert-type scale

Communication & Mass Media

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Now that you’ve read through it once, it’s time to recapitulate the Word Knowledge chapter.

(A) discuss (B) summarize (C) test (D) reread

Communication & Mass Media

What is a guideline for effective note taking?

A. Make at least two copies of your notes so you can double-check for accuracy. B. Use a notebook so as to keep all your notes in one place. C. Include full bibliographic citations. D. Use direct quotes from every source.

Communication & Mass Media

Which is a public self that is designed to hide your private self?

What will be an ideal response?

Communication & Mass Media

Commercial speech did not officially receive any First Amendment protection until the

A. 1950s. B. 1970s. C. 1920s. D. 1960s.

Communication & Mass Media