Prioritise the main strategic issues that Korres faces and examine critically the implications of each. Find evidence to support the analysis.
What will be an ideal response?
Prioritise the main strategic issues that Korres faces and examine critically the implications of each.
Find evidence to support the analysis.
enterprise’s resources, including finance. In its haste to gain sales it seems to have exploited multiple
channels of distribution without considering the implications for profitability, external image, customer
satisfaction etc. There is also a question over its abilities to conduct R&D, especially the appropriate
testing of new formulations. As of 2009/10, relatively few consumers will have heard of Korres and may
find it difficult to sample their products. While there is no reason to be pessimistic, there is every reason
now to adopt a more patient strategy, achieving growth via greater focus on what the company stands for
and who it will target as its prime clientele.
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