An ad for Novell solutions targeting businesspeople used the headline, "ERP: Sound made by CIO when people see data they shouldn't." The actor playing the executive in the ad has a distressed, almost fearful look on his face. Which of the following execution techniques has been used in this ad?
A. problem-solution execution
B. slice-of-life advertising
C. slice-of-death advertising
D. informational advertising
E. reminder execution
Answer: C
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Lagos Corp recorded sales of $345,000 in 2010, in addition its accounts receivable and accounts payable balances at the beginning and end of 2010 were as follows: Jan. 1, 2010 Dec. 31, 2010 Accounts Receivable $65,000 $90,000 Accounts Payable $32,000 $28,000 How much cash did Lagos collect from customers in 2010?
a. $345,000 b. $320,000 c. $324,000 d. $316,000
Which of the following investments should be classified as cash equivalents for Lastima Company in preparing the statement of cash flows? 1 Shares of stock in Lastima Company. 2 A one-month Treasury note purchased by Lastima Company when only 3 months remained in the note's term. 3 Share in a money market fund purchased by Lastima Company; the fund purchases only investment grade corporate debt
instruments with maturities of 2 months or less. 4 A one-year treasury note purchased by Lastima Company when the treasury note was issued, which now has only 2 months remaining in its term. a. 2, 3 b. 2, 4 c. 2, 3, 4 d. 1, 2, 3, 4
A subject line may be typed with or without all caps
Indicate whether the statement is true or false
The key duties of a company's board of directors in the strategy-making, strategy-executing process include
A. overseeing the company's financial accounting and financial reporting practices and evaluating the caliber of senior executives' strategy-making/strategy-executing skills. B. coming up with compelling strategy proposals of their own to debate against those put forward by top management. C. taking the lead in formulating the company's strategic plan but then delegating the task of implementing and executing the strategic plan to the company's CEO and other senior executives. D. taking the lead in developing the company's business model and strategic vision. E. approving the company's operating strategies, functional-area strategies, business strategy, and overall corporate strategy.