Which one is NOT a reason for brand divestment?
a. Streamlining the portfolio
b. Overlapping brands
c. The brand is strong
d. Lack of clear differentiation
c. The brand is strong
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One important step in proofreading formal reports and proposals is to
A) go back and use the most impressive words you can find to describe key concepts. B) proof your visuals thoroughly and make sure they are positioned correctly. C) ignore topics and focus exclusively on content. D) simply rely on your software's spelling and grammar checkers to find any errors. E) keep in mind that speed is often more important than accuracy.
What is the number of hours that must be billed to reach the breakeven point?
Accurate Accounting provides accounting services at an average price of $110 per hour and incurs variable costs of $60 per hour. Assume average fixed costs are $7,200 a month. (Round your answer to the nearest whole unit.)
The management scientist entered a trance-like state as he formulated his model. This state was interrupted by an integer-hating colleague,
who insisted that the model should be run as a linear program rather than integer program. The management scientist sighed, relaxed the integer constraint, and ran the model, obtaining the following answer report. Provide a full interpretation and plan for action. Variable Cells Cell Name Original Value Final Value Integer $G$4 wood floors Contractor? 0 0 Contin $H$4 wood floors Landlord? 0 1 Contin $G$5 kitchen tile Contractor? 0 0.833 Contin $H$5 kitchen tile Landlord? 0 0.167 Contin $G$6 back door Contractor? 0 0.000 Contin $H$6 back door Landlord? 0 0 Contin $G$7 garage door opener Contractor? 0 1 Contin $H$7 garage door opener Landlord? 0 0 Contin Constraints Cell Name Cell Value Formula Status Slack $B$12 Total Time Weeks Contractor 4 $B$12<=$B$13 Binding 0 $E$10 Total Cost Contractor Price $3,000 $E$10<=$E$11 Binding 0 $I$4 wood floors Included? 1 $I$4<=$J$4 Binding 0 $I$5 kitchen tile Included? 1 $I$5<=$J$5 Binding 0 $I$6 back door Included? 2.78E-16 $I$6<=$J$6 Not Binding 1 $I$7 garage door opener Included? 1 $I$7<=$J$7 Binding 0
Which of the following is a quantitative model used to budget advertising expenditures?
A. competitive parity model B. computer simulation model C. percentage-of-sales model D. ROI budgeting model E. arbitrary allocation model