All of the following scenarios illustrate a reason why a firm would eliminate an item within a product line except
A. the firm must respond to evolving markets.
B. the firm has decided to capture new markets.
C. the firm decided to refocus marketing efforts elsewhere.
D. the product being eliminated is unprofitable.
E. the product undermined its own brand.
Answer: B
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The difference between a department's net sales and cost of goods sold is known as the
a. departmental gross profit. b. departmental operating income. c. departmental operating expenses. d. departmental direct operating margin.
A long-arm statute allows a state to obtain jurisdiction over a nonresident defendant when the nonresident defendant has sufficient contacts with the state
a. True b. False Indicate whether the statement is true or false
In recent years New Zealand has amended its landlord tenant laws to make it easier to evict tenants in order to sell the rental property
Indicate whether the statement is true or false
Which of the following is the same exercise marketers can use to assess the situation and their competitors’ social presence and is also used to assess personal social media activity according to the values expressed in the social engagement?
a. Social identity audit. b. Social activity audit. c. Personal identity audit. d. Personal activity audit. e. None of the above.