Which of the following statements about direct-mail advertising is most likely true?

A. Direct-mail advertising is the top-ranked advertising medium used today.
B. Spending on direct mail has sharply declined due to rising postage rates.
C. Direct-mail advertising offers firms the most direct path to desired customers.
D. Direct-mail advertising is too costly for most local retail businesses.
E. Business reply mail is the most common form of direct-mail advertising.


Answer: C

Business

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