A firm's internal business environment does NOT include its ________
A) employees
B) corporate culture
C) products
D) technologies
E) customers
E
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Corporate logos:
A) are unrelated to image but are related to positioning B) help with recall of advertisements and brands C) usually are inexpensive to develop D) increase search time in product purchase decisions
In ________ pricing, the price is set on the basis of the value that customers realize when they compare the price and benefits of the company's product with those of a key competitor's product
A) life-cycle value B) customerization C) perceived-value D) value-in-use E) cost-based
Psychogenic needs arise from the physiological states of tension such as hunger or discomfort
Indicate whether the statement is true or false
How can an entrepreneur generate legitimacy?
A. by avoiding constructive criticism B. by being risk-averse C. by removing standards established by credentialing associations D. by maintaining the status quo E. by visibly conforming to expectations created by governments