Immediately after graduating, Tom was hired as a PR practitioner. He was asked to contribute to an internal publication, which targeted a specific public within the organization
Tom was asked to write in which type of publication?
a) Newsletter
b) Pamphlet
c) Brochure
d) Annual report
ANS: a
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Adapting your message to your audience, establishing common ground, and using good
evidence are all ways of developing ________. A) initial credibility B) derived credibility C) terminal credibility D) vicarious credibility
In contrast to McLuhan’s views on technology, ______ argued that television was the reason that there was a decline in the seriousness of public life by encouraging particular ways of thinking and speaking--undermining democracy.
A. Seth Whiteland B. Benjamin Siegel C. Tony Hunt D. Neil Postman
Which term best describes the outlookof awriter toward the audienceas well asthe core content of the message?
a. Tone b. Language c. Clarity d. Vocabulary
The sentence, "I'm your mother, so do it because I said so," is an example of referent power
a. true b. false