Using the push strategy is most appropriate when ________
A) consumers are able to perceive differences between brands
B) the product being sold is an impulse item
C) there is high brand loyalty for the product
D) the product is a high involvement purchase
E) consumers choose the brand before they go to the store
B
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Fall Corp uses plant assets that are subject to rapid decreases in value due to obsolescence and physical deterioration. Which of the following depreciation methods is most appropriate to measure the decline in the usefulness of the company's assets?
a. Double-declining-balance b. Revenue expenditure method c. Straight-line d. Units-of-production
The classification of current liabilities is closely tied to the concept of _____________________
Fill in the blank(s) with correct word
A marketing manager has decided to "leapfrog" the competition by moving into cutting-edge technologies. This indirect approach to attacking competition can be characterized as a(n) ________ attack
A) flank B) encirclement C) bypass D) guerrilla E) frontal
According to the Help Desk Institute, about ____ percent of its members have SLAs with some or all of their customers.
A. 25 B. 33 C. 50 D. 81