Calculate the target market reach of a business if it produces an impact of 400 GRPs at a frequency of 8
A) 40 percent
B) 50 percent
C) 60 percent
D) 70 percent
E) 80 percent
B
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One advantage to using magazines as an advertising medium is
A. the relatively short timeframe necessary to place an ad. B. its ability to target specific audiences. C. the quick turnaround between ad creation and ad placement. D. the control marketers have over ad placement. E. its use as a primary information source.
All of the following are important characteristics for establishing an intrapreneurial climate except
a. the presence of explicit goals. b. feedback. c. positive reinforcement. d. punishment of mistakes.
Many business leaders say they will observe environmental practices
a. whenever shareholders approve them. b. at every opportunity. c. only if the law requires them. d. even if they will definitely lose money.
Which scenario is an example of a true ethics dilemma?
A. The Tipton Company considers running advertisements to publicize the contribution it made to a national charity that offers tutoring to low-income children. B. Employees at Spiffy Hair Salon ask management if they can set up a booth at an inner-city street fair to give free haircuts to anyone who needs one. C. Sure-Good Soup Company is thinking about using more expensive organic vegetables in its products to promote consumer health, even though company profits might be reduced. D. At the request of many customers, Maxim Company considers pulling advertising from a radio talk show that endorses "fringe" conspiracy theories.