Campaigns should adhere to which one of the following guidelines regarding media use?

a. Choose a mix of media according to organizational goals and audiences.
b. Select one medium as the primary medium for the campaign and use others for
secondary communications.
c. Communicate through one traditional and one digital medium only.
d. Select communications media according to audience preferences.


a. Choose a mix of media according to organizational goals and audiences.

Communication & Mass Media

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The broad definition of equity is ______.

a. surrender b. balance c. fairness d. hierarchy

Communication & Mass Media

Which of the following is NOT a suggestion offered by DeVito when encoding nonverbal messages?

A) be tentative B) monitor your own nonverbal messages C) use consistent verbal and nonverbal messages D) take the situation into consideration

Communication & Mass Media

"Feedback" means

A.) any response the speaker gets from the listeners. B.) the verbal signals listeners send back to the speaker. C.) the way a speaker replies to the listeners. D.) the nonverbal cues in an audience. E.) none of the above.

Communication & Mass Media

The communication of anger cannot be in a non-angry way

Indicate whether this statement is true or false.

Communication & Mass Media