Which of the following is NOT a major force in a company’s macroenvironment?
a. demographic forces
b. geological forces
c. economic forces
d. technological forces
b. geological forces
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Before defining the problem, the researcher must isolate and examine the impact of the self-reference criterion (SRC), or the unconscious reference to one's own cultural values
Which of the following steps does not help researchers account for environmental and cultural differences when defining the problem in an international marketing context? A) Define the marketing research problem in terms of domestic environmental and cultural factors. This involves an identification of relevant American (domestic country) traits, economics, values, needs, or habits. B) Define the marketing research problem in terms of foreign environmental and cultural factors. Make no judgments. This involves an identification of the related traits, economics, values, needs, or habits in the proposed market culture. This task requires input from researchers familiar with the foreign environment. C) Isolate the self-reference criterion (SRC) influence on the problem and examine it carefully to see how it complicates the problem. D) All of the above are correct.
The set of meteorological conditions of temperature, precipitation, and wind that prevail in a region constitutes that region's ___________.
Fill in the blank(s) with the appropriate word(s).
In the past, scholars and researchers did not include ______ as part of the moral decision-making process.
A. emotions B. values C. logic D. reason
All of the following are components of the application model, except ____.
A. Screens B. Programming logic C. Database D. Operating System