Individuals who exert an unequal amount of influence on the decisions of others because they are considered knowledgeable about particular products are calledÂ
A. product pushers.
B. opinion leaders.
C. marketing trailblazers.
D. company leaders.
E. reference group leaders.
Answer: B
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Answer the following statement true (T) or false (F)
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Fill in the blank(s) with the appropriate word(s).
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What will be an ideal response?