SAGE News Clips: Craft Beer CrazeDescription: As large corporations are buying up small breweries in the state of Colorado, local aficionados fear that the new ownership will spoil the hard-fought identity and culture of the craft beer industry. Despite corporate interest in the growing market for craft beer, new owners believe there is room for both large and small companies. Watch this video to learn more about how corporations can alter a subculture.Click on the above link to access the Interactive eBook. Once you've signed in, scroll to page 80 and watch the video. When you've finished watching the video, come back to the test and answer the following questions:Craft beer enthusiasts spend a lot of time together, frequenting places that they believe have the best beers. They share
unique values and beliefs about the production and consumption of beer. They share some insider language that describes their beer preferences and have standards about what constitutes a good beer. As a result, sociologists might consider craft beer enthusiasts to be a ______.
A. counterculture
B. subculture
C. dominant culture
D. real culture
Answer: B
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