Notren, Inc, a U.S. company, and SWT, a Singapore company, entered into a contract under which SWT is to ship party supplies to Notren. One of the terms of the contract states, "Any disputes that arise under this contract will be resolved in the courts of Singapore." This contract term is a
a. letter of credit.
b. choice of language clause.
c. choice of forum clause.
d. draft clause.
c
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In planning a sponsorship or event marketing program, after the marketing team establishes promotions of the event or sponsorship, the next step would be:
A) create objectives B) identify key publics C) include the company in all brochures and advertising D) monitor the event
Conflict is apt to develop because we don’t like to feel compelled to do something we do not want to do. This is an example of what type of conflict-generating behavior?
A. preemptive striking B. forcing C. blaming D. adapting
Willingness to change is an internal marketing metric
Indicate whether the statement is true or false
Which of the following factors has contributed to the increased popularity of global domestics?
a. an increase in cross-cultural engagement b. a decreased emphasis on American cultural context c. the increased availability of virtual communication technology d. an increase in universalism