Marketers often segment international markets according to the type and stability of government. In such instances, they segment markets based on ________
A) geographic location
B) economic factors
C) cultural factors
D) political factors
E) socio-cultural factors
D
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Which of the following is the last step in an investigation?
a. Interview suspect b. Interview former employees c. Interview former buyers d. Perform surveillance
In terms of packaging functions, Tiffany & Co.'s robin egg blue boxes ________
A) are primarily used to hold and protect products B) have created confusion in the marketplace C) create immediate consumer recognition D) deemphasize the importance of labels E) stifle brand awareness and recognition
________ is a rule that says an employer is liable for the tortious conduct of its employees or agents while they are acting within the scope of the employer's authority
A) Ad infinitum B) Respondeat superior C) Acienter D) Voir dire
________ jurisdiction is the power of a court or tribunal to determine the rights of a party who appears before it
A. Contentious B. In personam C. Advisory D. In rem